Setting up a safe event

The growing number of events and number of visitors makes crowd management an increasingly and universally well-known theme. Crowd management is used to ensure that an event is safe. Some factors are fundamentally important, such as the public and the location.

Three phases

There are three phases in crowd management.

Strategic phase: this involves the discussion of objectives, basic assumptions, etc. Tactical phase: this involves the drawing up of the plans. Operational phase: this involves implementing the plans and planning.

Preparation with stakeholders

It is important to initiate preparatory discussions with involved parties as quickly as possible. For example, the police and other emergency services, potential artists, safety, local residents, etc. You do this to test whether your plan is feasible and to what extent. And, to also have a good overview of your event, know your visitors, and identify risks.

Event profile

Following the discussions, it is important to sketch our a good event profile. What type of event is it, for who, with what character, and so on?

Visitor profile

The visitor profile provides you with a good portrayal of the types of people that will visit your event, how large the crowd will be, and what the crowd composition will be. Also, consider how they will behave. Families behave differently than football supporters, men react differently than women, etc. Do they drink alcohol, what time will they arrive, what will they eat and at what time - and in what manner - will they depart?


Besides the visitor, the location is also very important when analysing and preventing potential problems. Is it a rural or urban location? How many square metres does the terrain cover? What are the access roads like, what parking spaces are available, etc.? Also take a good look at the traffic flows on the terrain and the crowd might move from place to place. Analyse the location entrance and the roads to it. These are crucial issues that must be identified